Imagine you’re trying to talk to a person within a business but have to go through an automated phone menu or human receptionist every time. After going through this process multiple times, you become annoyed and ask yourself, “why can’t I just reach this person directly?”
It’s probably because that company isn’t using Direct-Inward-Dialing service (DIDs). Other common names for DIDs are direct-dial numbers, direct dial, and direct dial-ins. Essentially, when someone says “reach me at my direct number,” this is what they’re referring to.